Tuesday, July 29, 2008

Thinking Of Attending SES SJ? I Got You Covered.

SES San Jose is just around the corner, and it's still the #1 SEM show in the world. If you're thinking of going, or planning on going but haven't yet registered, Omniture (my employer) has a 20% off coupon code: 20OMN (that's the number '20' followed by the letters 'OMN' - I know...). Register here.

If you've already registered, like paying full fare, or are still drawing down from the FU money you made in your last company's liquidity event, stop by all the same as Omniture will be showing its full product lineup including:

SearchCenter v3.1 - keyword management without the compromises
Test & Target - THE #1 multivariate testing solution (better conversion, anyone?);
SiteCatalyst v14.1 - there's a reason why more top 100 PPC advertisers use SiteCatalyst than any other web analytics solution;
DiscoverOnPremise - feel the power of real-time SEM path analysis within a platform first developed for use by secretive govt agencies

One more thing: how would you like to win a brand new Smart car while at the show? If having the smallest, most fuel-efficient car on Hwy 101, or appearing as a bug crawling over the hills on 280, come by Omniture's booth (#303) and enter for a chance to win - unless you're a competitor, in which case you won't want it as it has Omniture on the rear, hood & doors.

Monday, July 14, 2008

Real-Time Anecdote on Banking Implosion

For those of you who think that the online finance category will somehow be immune from the broader macro-economic worsening going on, think for a minute about what this means for online finance & related online marketing.

From the Mr. Mortgage blog post:

"I was just out and noticed a line out of my local WAMU branch. I then drove a few miles away and saw another. I talked to someone there and they said the lines started an hour before the bank opened and people are sweeping their accounts.

I could be wrong but I do not think this is to open an account and get a free toaster.

This is exactly why I think they tried to cover up the IndyMac bank seizure by calling it a bank-initiated shut down of the mortgage unit, which was essentially all they were.

This is all visual speculation on my part at this point, but in my 40 short years on this planet I have never seen anything like this."

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