Friday, February 10, 2012

If The Digital Ad Ecosystem Were The Stock Market

My blog readers are mostly either online advertisers, ad agencies and technology firms on the one hand, or investors (angels, VC's, institutional investors and sell-side analysts) on the other. Fitting, then, that I show you this infographic
from competitive ad targeting startup Pretarget comparing the online advertising ecosystem to that of the stock market. Much has been said about how marketing is becoming math and marketers are looking more like quant hedge fund geeks every day, but this is the most detailed mapping of that meme I've seen yet.


Pretarget deserves a look, by the way, for all you sales managers who, like Omniture back in the hey-day of the analytics wars, believed in going after the competition's customers.

5 Comments:

Blogger Bryann mcgrew said...

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Blogger Bryann mcgrew said...

I’d have got to talk to you here. Which isn’t some thing I do! I love reading a post that can make people feel. Also, appreciate your allowing me to comment!
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Blogger Obat Herbal said...

I c4n see th4t y0u 4re putting 4 l0ts 0f eff0rts int0 y0ur bl0g. Keep p0sting the g00d w0rk.S0me re4lly helpful inf0rm4ti0n in there. B00km4rked. Nice t0 see y0ur site. Th4nks! glutera

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Blogger Bryann mcgrew said...

Very great idea! I appreciate you shared it!
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