Friday, February 10, 2012

If The Digital Ad Ecosystem Were The Stock Market

My blog readers are mostly either online advertisers, ad agencies and technology firms on the one hand, or investors (angels, VC's, institutional investors and sell-side analysts) on the other. Fitting, then, that I show you this infographic
from competitive ad targeting startup Pretarget comparing the online advertising ecosystem to that of the stock market. Much has been said about how marketing is becoming math and marketers are looking more like quant hedge fund geeks every day, but this is the most detailed mapping of that meme I've seen yet.

Pretarget deserves a look, by the way, for all you sales managers who, like Omniture back in the hey-day of the analytics wars, believed in going after the competition's customers.


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