Google's Delilah Moment
Now that Facebook has lifted the PR embargo, I can tell you what I've been working on these past six months: getting ready for the next big paid marketing channel after SEM. Triggit - the display advertising technology firm I joined earlier this year - is one of the initial launch partners for Facebook Exchange, as detailed on Triggit's blog.
In a scene from 'O Brother, Where Art Thou?', corrupt Southern politician Pappy O'Daniel shows he understands the power of New Media in electoral campaigns:
I've made my career out of finding (in some cases stumbling upon) disruptive online technologies early in their lifecycle and evangelizing them into companies that usually see tremendous benefit. Netscape ('95-99), RealNames (early paid search company that first convinced Google to try our paid search ads in 2000), Efficient Frontier (#1 SEM platform, acquired by Adobe last year), Omniture (acquired by Adobe) and Dapper (dynamic display, acquired by Y! last year) are firms I helped customers profit from over the years.