Tuesday, February 21, 2012

Mintigo: Big-Data Analysis For Customer Acquisition

I've made my career out of finding (in some cases stumbling upon) disruptive online technologies early in their lifecycle and evangelizing them into companies that usually see tremendous benefit. Netscape ('95-99), RealNames (early paid search company that first convinced Google to try our paid search ads in 2000), Efficient Frontier (#1 SEM platform, acquired by Adobe last year), Omniture (acquired by Adobe) and Dapper (dynamic display, acquired by Y! last year) are firms I helped customers profit from over the years.

After talking with dozens of startups over the past several months, I've settled on one as my next wild ride that has more positive disruptive potential than any other, one that if widely adopted will bring the type of macroeconomic boost I'll proudly bore my children with.

The company is Mintigo, and the pitch is both simple and elevator-ready:

Mintigo profiles B2B companies' existing customers across 1000's of semantic, tech, social and personnel indicators, crunches terabytes of web data to find all prospects matching that customer DNA, then delivers fresh, accurate, high-converting prospects into your CRM system.

Please take a look at the short videos below, and reach out to me at chris@mintigo.com if you'd like to discuss.

More to come as I get my head fully around this one...



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