Wednesday, March 28, 2012

Facebook's Revenues: A Fool's Game



While researching Facebook's metrics over time, I stumbled upon two data sets that, together, confirmed a hunch I'd had, namely that Facebook ad CTR and intelligence are inversely correlated. The scatter graph below shows Facebook ad CTR by state (X axis, data from WebTrends*) and state smartness (Y axis, data from the Morgan Quitno State & City Ranking Press).



X-axis: Facebook Ad CTR Rank (1 is highest CTR, 50 is lowest CTR)
Y-axis: State smartness rank (1 is smartess, 50 is least smart)

Highlights:

  • States in the top 50% of Facebook ad CTR have rank 32.6 in 'smartness' vs. 18.36 for the bottom 50% of ad CTR states.
  • States in the top 20% of ad CR rank only nominally lower in smartness (33.8) than the top 50% (32.6), but the bottom 20% in ad CTR are significantly smarter (14.8) than the bottom 50% as a whole (18.4).
  • Hawaiians might not be the smartest (#42), but unlike their unsmart peers, they rarely click on ads (dead last in ad CTR). But then again, if you're living in Hawaii, what more do you need?
Lowlight: my horrible Excel skills, duly noted

It is of course worth noting that the Morgan Quitno state ranking methodology is merely a proxy for the relative smarts of people in various states, but I do think it's sound enough to prove that Facebook ad CTR and user intelligence are most probably inversely correlated.

Now, if I could just get my hands on some by-state Google CTR data. Anybody?

Source: Facebook Advertising Performance Benchmarks & Insights Whitepaper from Webtrends, published January 2011.

7 Comments:

Blogger John Martin said...

Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I’m more of a visual learner, I found that to be more helpful well let me know how it turns out! I love what you guys are always up too. Such clever work and reporting! Keep up the great works guys I’ve added you guys to my blogroll. This is a great article thanks for sharing this informative information.. I will visit your blog regularly for some latest post.

build a facebook page

1:21 AM

 
Blogger Bryann mcgrew said...

Thanks for the post. I really enjoyed reading it and I was very interested in what you have to say!
College Essays for sale

9:44 PM

 
Blogger Bryann mcgrew said...



very good post, i definitely enjoy this excellent website, keep on it


company registration dubai

10:49 PM

 
Blogger Bryann mcgrew said...

You are my intake , I have few blogs and often run out from to post : (.
Dubai Auditors

12:38 AM

 
Blogger Obat Herbal said...

I will b00km4rk y0ur bl0g 4nd h4ve my children check up here 0ften. I 4m quite sure they will le4rn l0ts 0f new stuff here th4n 4nyb0dy else! glutera

9:54 PM

 
Blogger Bryann mcgrew said...

Incredible points. Sound arguments. Keep up the great work.
Academic Writing Service

1:02 AM

 
Blogger Anna Grace said...

Indian Call Girls Photo Gallery ### www.indiancallgirlz.com

Mallu Indian Aunty Penis Sucking Photos ### www.indiancallgirlz.com

Big Boos Desi Girls Pictures ### www.indiancallgirlz.com

Hairy Pussy Desi Bhabhi Pics ### www.indiancallgirlz.com

Busty Indian Aunty Fucking Wallpapers ### www.indiancallgirlz.com

Bollywood Actress Naked Photos ### www.indiancallgirlz.com

Hairy Pussy Desi Bhabhi Pics ### www.indiancallgirlz.com

Busty Indian Aunty Fucking Wallpapers ### www.indiancallgirlz.com

Bollywood Actress Naked Photos ### www.indiancallgirlz.com

7:48 PM

 

Post a Comment

<< Home

 
Google Analytics Alternative