Google: Check Out our Checkout

As of Feb 13th Google has taken promotion of Checkout to a whole new level, replacing the tiny green shopping cart with a much more prominent symbol that is sure to move the needle for participating advertisers' CTR. Do a search for water filters and note the Aquasana ad - which incidentally has been moving up in the ad ranking significantly since 2/13.

Google's announcement via its blog is here, and associated discussions on Digital Point forums.