Thursday, February 15, 2007

Google: Check Out our Checkout

As of Feb 13th Google has taken promotion of Checkout to a whole new level, replacing the tiny green shopping cart with a much more prominent symbol that is sure to move the needle for participating advertisers' CTR. Do a search for water filters and note the Aquasana ad - which incidentally has been moving up in the ad ranking significantly since 2/13.

Google's announcement via its blog is here, and associated discussions on Digital Point forums.

2 Comments:

Blogger Mark Casey said...

I still don't see the larger Checkout icons. Interesting.

9:21 AM

 
Blogger DavidZHawk said...

When will this become an antitrust violation . . .

6:50 PM

 

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