Automatic Match - A Tax For Advertisers Who Can't Target
My uncle used to say that the lottery is a tax for people who can't count. Automatic Match is a tax for people who can't target.
I wrote up a short piece on Omniture's blog this morning discussing Google's beta Automatic Matching feature. If you haven't added it to your reading list, Omniture's blog covers web analytics, search, behavioral targeting and multivariate testing, all things search advertisers must become expert in to maintain a leg up on the competition.
Take a look, and expect more SearchQuant stuff on Omniture's blog going forward.