Oemji Conversion Value

As many of you know, BusinessWeek's cover story this week is a detailed look into click fraud. In it there's a smaller piece on Oemji.com, a Yahoo search distribution partner whose traffic is described as suspect.

I looked at our own data which captures site-specific conversion rates, and Oemji shows a conversion value only 15-16% less than... AdSense. AdSense itself is 1/4 to 1/5th straight search traffic.