Tuesday, August 29, 2006

What's Your Invalid Clicks Rate?

Since Google started showing Invalid Clicks Rate (ICR) as a reporting option within AdWords, I've been monitoring ICR on my personal AdWords campaigns (all political in nature). In my case ICR's have tended to fluctuate between 5.5% and 9%.

I'm not sure what the AdWords T's & C's says about sharing ICR data, but I would love to hear from other advertisers what their ICR is. Anyone else want to share?


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