Query Length Growth: The Downward Trend Continues
I write last year about how search query length had, after many years of unbroken growth, had started to slow down. Well, it appears as though John Q. Public continues to use less & less words in their queries. Check out the above data that I put together from seven different OneStat measurements, starting April 2003 and going through October 2007.
The Long Tail is underpinning of virtually every successful search marketing campaign, but I think it's now safe to say that the tail's getting shorter.
Anyone care to venture as to why this is happening, and what, if anything it means?