Thursday, September 13, 2007

Top Ten SEPR Click Percentages Revealed (Again)


I put the leaking of AOL data right up there with the unearthing of Pompeii, the finding of the Dead Sea Scrolls or the discovery of King Tut. Future historians will have a perfect window into the times with this data.

Many of you may have already seen this particular unearthed discovery, but I haven't so bear with me.

Below is data showing the % of clicks going to positions 1-10 on AOL (a good proxy for GOOG since GOOG supplies both paid and organic listings on AOL).

Position 1: 42.13%
Position 2: 11.90%
Position 3: 8.50%
Position 4: 6.06%
Position 5: 4.92%
Position 6: 4.05%
Position 7: 3.41%
Position 8: 3.01%
Position 9: 2.85%
Position 10: 2.99%

1st page: 89.82%
2nd+ pages: 10.18%
[NOTE: sample size is 4.5M+ total clicks]

The data is from an EarnersForum discussion wherein folks there were looking through the reams of data AOL mistakenly made public back in August 2006.

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