Facebook Local Advertising Anecdote
A high school buddy of mine who's a residential real estate broker here in Silicon Valley just came over to my house so I could show him what's possible with Facebook. In 10 minutes we created a Facebook ad campaign showing a home he's listing, and since we launched the campaign 10 minutes ago he's gotten 1200+ impressions.
He was stunned by how easy & powerful Facebook is as an advertising platform. You & I may already know this, but it sure feels like Facebook is soon going to start getting serious amounts of revenue from local advertisers.
UPDATE: since launching the campaign ~1pm PST today, we're now up to 55,000 impressions and 43 click-throughs 3 hours later, at $0.26 CPC. Granted, we could get a 2-5X higher CTR if we spent more than 2 minutes on ad copy and 2 on targeting, but shit man, this is a serious level of traffic for one individual real estate agent, and 1/4th the CPC he'd pay on Google or Yahoo.