Shameless Using YouTube
Two or three quarters from now you won't just be able to create a video to promote your firm, upload it to YouTube free of charge and get good quantities of targeted, free traffic.
While the good times last, however, I'm doing just that. Here's the first of several videos we recorded and put onto YouTube - this one discusses the difference between EF's portfolio-based keyword optimization and the rules-based systems other SEM's employ.
More to come...