My Most Successful SEM Campaign Ever
I've been running a campaign on Google AdWords for ten days now, whose goal is to inform the largest amount of people possible that global warming is the biggest environment fraud of all time.
If you're interested do a search on Google for 'global warming', 'global warming research', or 'causes of global warming' and look for one of these ads:
The Biggest Environmental
Fraud Of All Time
It Doesn't Exist. Never Has.
Dare To Learn The Truth
10 Global Warming Myths
The Biggest Environmental Fraud
Of All Time, Debunked
I started the campaign after reading (get ready, this is deep) Michael Crighton's latest novel, 'State Of Fear', in which he weaves into his story enough factual data to produce the desired effect of getting the already skeptical silent majority of readers to realize that global warming is a big, fat hoax.
Yes, that's right - global warming is a fraud. If you're willing to suspend disbelief for a second, consider the following:
1) Most scientists do not believe human activities threaten to disrupt the Earth's climate.
2) The most reliable temperature data show no global warming trend.
3) Global computer models are too crude to predict future climate changes.
4) The IPCC did not prove that human activities are causing global warming.
5) A modest amount of global warming, should it occur, would be beneficial to the natural world and to human civilization.
6) Quickly reducing our greenhouse gas emissions would be costly and would not stop global warming.
7) The best strategy to pursue is one of "no regrets." [I say this on global warming, but a "no regrets" CO2 policy would be equally beneficial to deforestation]
If the topic is of interest to you, go here, here and here, and let me know if you agree or disagree; either way I'll still love you.
Over ten days I've had
123,474 impressions, 4,805 clicks = 3.8% CTR on search
279,481 impressions, 1,744 clicks = 0.6% CTR on content
My average position started at 5.5 and finished at 3.5, and average CPC was ~$0.08.
I need to find a very weathly person who cares as much as I do about certain public policy issues, and who wants to free as many minds as possible from the liberal trap American media has become. Anyone know anyone who fits the bill? I'm dead serious.
In all seriousness, though, I find it fascinating what one can do with AdWords in the domain of public policy, politics and even foreign relations. It's clear that right now it's really only the Democrats and more liberal organizations that are taking advantage of paid search, and I certainly hope that changes.