Wednesday, January 11, 2006

SpotRunner - Web-Based Creation & Syndication of Local TV Ads

I just read about this cool new company Battery Ventures funded; the idea is to bring the same ease of use that, say, brings to party planning, cross it with the campaign execution capabilities of Google's AdWords product, and voila!, you have a web-based Local TV Ad Creation and Execution Platform.

SiliconBeat's write up is here.

I'm sure there are more than a few people in the TV industry wondering why they didn't do this years ago.

This might eventually dovetail with what's going on in PC-based digital A/V production & editing, as well as the growth of rich media ads online.


Blogger Neo Caan said...

This has been done before and better. A good example is the discount commercial production company and agency, which produces both TV and web ads. air time is cheaper than Spotrunner, and Cheap TV Spots ads can air locally or nationally because they produce their own ads. Spotrunner ads can only go locally because they pay royalties for the used ads that they resell. Spotrunner also makes you buy air time from them. Cheap TV Spots web ads can be posted anywhere, anytime. Not so with Spotrunner.

12:31 AM


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