Monday, July 24, 2006

Slowing search query phrase length growth

I've seen OneStat.com search query length trend data on a couple occasions previously (June ’04 and August ’05); in both previous cases the trends were clearly positive for the search engines. I just saw July '06 year-over-year data from OneStat, though, and I see clouds building in terms of intrinsic query value; the rate of growth of longer phrase queries has started to slow for the first time ever. Below is a breakdown of absolute growth or decline in queries of different lengths over the last 3 years:

Length '03-'04 '04-'05 '05-'06 (all %'s are Y/Y and absolute)
1 Word (23.2%) (19.2%) (14.8%)
2 Word 11.5% (1.6%) (2.3%)
3 Word 5.3% 2.7% 1.0%
4 Word 4.0% 9.3% 5.6% (deceleration in '05-'06 growth)
5 Word 3.9% 12.1% 8.8% (deceleration in '05-'06 growth)
6 Word 5.0% 14.2% 14.6% (growth rate unchanged '05-'06)
7 Word 4.3% 18.6% 18.7% (growth rate unchanged '05-'06)

[Sorry for the crappy formatting, I'm hopeless]

Keyword phrase length is one of the most important metrics to track, as it is a leading indicator for search monetization. Better defined searches convert better than 1 or 2 word search phrases, and therefore advertisers are willing to pay more for longer keyword searches. The above data, then, is telling us that the search engines’ inventory is not going to continue increasing in value to the extent it has previously. Our message to the market; if the value of queries starts to level off, better optimization becomes all the more important.

14 Comments:

Blogger Karmakaze said...

Hey Chris

We're seeing similar data trends on this, however the number of permutations at the 5, 6 & 7 keyword length phrase is still immense.

Not good news altogether though for tail marketers like us - we like the pace it has been growing at up until now.

7:28 AM

 
Anonymous Anonymous said...

Hi, Nice and Valuable article, I love the way you narrated such a complex topic in a simple manner. Though this SEO or SEM looks simple I think these things should be done in a professional manner or else we may a loss lot of scope of getting better leads. I know a place which is one of the best digital marketing agency in Hyderabad. Where these SEO & SEM are done with many effective ways with a unique strategy.

11:15 PM

 
Blogger Digital Marketing said...

hello sir,
thanks for giving that type of information.
digital marketing company in delhi
HP PageWide XL 4000 Printer

1:18 AM

 
Blogger akash thakur said...

Thanks for giving great kind of information. So useful and practical for me. Thanks for your excellent blog, nice work keep it up thanks for sharing the knowledge.
interior designer company in noida

11:44 PM

 
Blogger Unknown said...

nice work keep it up thanks for sharing the knowledge.Thanks for sharing this type of information, it is so useful.
cement bonder manufacturer in delhi

3:03 AM

 
Blogger Unknown said...

Indoor LED Wall Lights in delhi
Thanks for giving great kind of information. So useful and practical for me. Thanks for your excellent blog, nice work keep it up thanks for sharing the knowledge.

2:01 AM

 
Blogger sachin sinhmar said...

Rice Packaging Bags Manufacturers
Pouch Manufacturers

1:55 AM

 
Blogger sachin sinhmar said...

we have provide the best website designing service in Gurgaon.
website designing company in Gurgaon
ppc services in gurgaon

1:55 AM

 
Blogger sachin sinhmar said...

fridge repair in faridabad
Bosch Fridge Repair in Faridabad
Godrej Fridge Repair in Faridabad

1:55 AM

 
Blogger bestieltscoachingindwarka said...

I feel happy about and learning more about this topic. keep sharing your information regularly for my future reference. This content creates new hope and inspiration within me. Thanks for sharing an article like this. the information which you have provided is better than another blog.
Best IELTS Coaching in Dwarka

4:28 AM

 
Blogger seocom said...


معلم سباك بالمدينة المنورة
تتعرض الكثير من المنازل لبعض من الأعطال التي تخص أدوات السباكة فتلك المشكلات تتسبب في حدوث الكوارث، ومن أخطر المشكلات التي يمكن أن تقابل أحدهم هي مشكلة تسربات المياه التي تكون السبب في تأكل الخرسانة وصدأ الحديد وبالتالي يمكن أن ينهار العقار بأي وقت، ومن هنا يأتي دور فني سباك بالمدينة المنورة الذي يقوم بأداء أعمال السباكة على أكمل وجه، كما أنه يعمل بوواسطة المعدات والأجهزة الحديثة التي تساهم في كشف أعطال أدوات السباكة مثل مواسير وأنانبيب المياه وشبكات الصرف الصحي، ومحابس المياه أيضاً يكون باستطاعته تسليك المجاري والبيارات المنزلية، فهو يمتلك خبرة كبيرة تجعله يقوم بأفضل الأعمال.

9:37 AM

 
Blogger شركة المثالي سوبر said...

شركة تنظيف بالاحساء
شركة تنظيف براس تنوره
شركة تسليك مجارى بالخبر
شركة تسليك مجاري بالقطيف

12:25 AM

 
Blogger Pardeep Mengi said...

Usually I never comment on blogs but your article is so convincing that I never stop myself to say something about it. You’re doing a great job Man,Keep it up.
best study abroad consultants in delhi

1:29 AM

 
Blogger Da Italia said...

DA Italia is one of the fastest growing company in India. We make leather goods like Wallet, Bag, Belt and Other Accessories. We are leather goods manufacturer in india.
leather wallets manufacturer

8:42 AM

 

Post a Comment

<< Home

 
Google Analytics Alternative